The Challenge
Our client, a rapidly growing fashion retailer, was struggling with their legacy e-commerce platform. The system couldn’t handle peak traffic, checkout abandonment was at 68%, and their inventory management was completely manual.
The Solution
I built a modern, headless e-commerce platform from the ground up using Next.js for the frontend and a custom Node.js API backend. Key features included:
- Real-time Inventory Sync: WebSocket-based inventory updates across all channels
- Smart Checkout Flow: Reduced checkout steps from 5 to 2 with intelligent autofill
- AI Recommendations: Personalized product suggestions increased average order value by 23%
- Edge Caching: Deployed on Vercel Edge for sub-100ms response times globally
The Results
- 68% → 12% checkout abandonment rate
- 3x increase in mobile conversions
- $2.4M additional annual revenue
- Zero downtime during Black Friday peak traffic
